Dr. Darold Opp, founder of Advanced Family Dentistry and SmilePalooza! encourages dental practices to turn their social media marketing efforts to women for the biggest payoff.

ABERDEEN, SD – February 2, 2015 – Dr. Darold Opp, DDS, founder of Advanced Family Dentistry and SmilePalooza!, recently posted a blog on his website entitled “Using Social Media to Market Your Dental Practice to Women.”

Dr. Opp writes, “If you are new to social media marketing in your practice, you could be targeting the wrong audience. In my practice we focus our attention on moms. Our Heart of Mom program has made us one of the most successful dental practices in the country.” He continues, “ So, I am here to tell you that targeting women in your social media marketing is where your efforts are going to pay off most.”

Opp’s views are supported as he points out, “I am not alone in my perspective. A recent article from Dental Economics poses this question: “Is your practice missing out on targeting social media’s most important demographic? If you aren’t using your platforms to target women, you could be missing out in a big way.” (www.dentaleconomics.com/articles/print/volume-104/issue-12/technology-needs/social-media/is-your-practice-using-social-media-to-market-to-women)

According to Opp, “Women schedule the family’s doctor and dental appointments. Women schedule family outings and vacations. They are the foundation of the family’s health and wellness activities. This is why women must be your primary target market in your social media marketing.”

The entire blog can be found at http://www.smilepalooza.com/using-social-media-to-market-your-dental-practice-to-women/

To learn more about Dr. Opp and SmilePalooza! visit www.smile-palooza.com

About Dr. Opp and SmilePalooza!

Dr. Darold Opp has been a practicing dentist for 30 years and is in the top one-percent net income bracket of dentists in America. He was one of three finalists for the Marketer of the Year, an international competition held in Dallas, Texas, where he shared the stage with Dan Kennedy, recognized as the “World’s Greatest Marketer and Millionaire Maker”. Dr. Opp is the recipient of several awards for community involvement. He created SmilePalooza! as a way to give back to his patients and the community. SmilePalooza! has turned out to be an extraordinary marketing tool for the dental profession.