Founder of SmilePalooza! Dr. Darold Opp Suggests Using Old and New Methods to Market Today’s Dental Practice

Dr. Darold Opp, founder of Advanced Family Dentistry and SmilePalooza says that a balance of old and new marketing methods must be in place along with a clearly defined purpose, values, and mission to make today’s dental practice successful.

ABERDEEN, SD – August 14, 2014 – Dr. Darold Opp, DDS, founder of Advanced Family Dentistry and SmilePalooza! recently posted a new article on his website entitled “Marketing Today’s Dental Practice Requires Old and New Methods.” According to Dr. Opp, new ways of marketing a dental practice are not meant to usurp some of the tried and true methods such as a friendly reminder phone call from a human being.

Dr. Opp points out that, “Today is unlike any other in history for marketing the dental practice. In addition to friendly, knowledgeable front office staff to answer phone calls as quickly as possible, the digital world has opened up new horizons that can take your dental practice to unprecedented new levels of success.” He continues, “People still reach for the phone first to make dental appointments. Many patients will always prefer a phone call to a text message reminder. This makes your front office staff your most important marketing team. How the phones are answered, how knowledgeable and friendly your entire team is, will do more for repeat business than any contemporary method.”

The entire article can be found at

To learn more about Dr. Opp and SmilePalooza! visit

About Dr. Opp and SmilePalooza!

Dr. Darold Opp has been a practicing dentist for 30 years and is in the top one percent net income bracket of dentists in America. He was one of three finalists for the Marketer of the Year, an international competition held in Dallas, Texas, where he shared the stage with Dan Kennedy, recognized as the “World’s Greatest Marketer and Millionaire Maker”.

Dr. Opp is the recipient of several awards for community involvement. He created SmilePalooza! as a way to give back to his patients and the community. SmilePalooza! has turned out to be an extraordinary marketing tool for the dental profession.

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