Dr. Darold Opp, founder of Advanced Family Dentistry and SmilePalooza! recommends considering online reputation as one of a dental practice’s most valuable assets.

ABERDEEN, SD – March 13, 2015 – Dr. Darold Opp, DDS, founder of Advanced Family Dentistry and SmilePalooza!, recently posted a new article on his website entitled “The Importance of Protecting Your Dental Practice’s Online Reputation.”

Dr. Opp gets right to the point, “As dentists, our reputations are the very foundation of our practices.  What people think of you is your business.” He continues, “These days your online reputation is there for the world to see, which means keeping it impeccable is of the utmost importance.”

Referring to the Internet as “today’s word-of-mouth”, Opp continues, “and word can spread like wildfire.”

In addition, Opp points to the opportunity dentists have to become “Thought Leaders. Turning again to the online article from Dental Marketing, Opp quotes, “While YOU and your staff are aware of your clinical expertise, your potential patients won’t know that until they see it for themselves.  You can position yourself as a thought leader online by authoring dental blogs about the latest procedures or industry advancements or by being active on social media.”

What it’s all about is trust. As Opp points out, “As I mentioned earlier, your online presence is your new word-of-mouth. To back this up, research shows that 8 in 10 people trust online reviews (from perfect strangers) just as much as a personal recommendation from a family member or friend.  If your practice appears on the first page of a Google search, patients consider these practices to be the best.”

The entire article can be found at http://www.smilepalooza.com/the-importance-of-protecting-your-dental-practices-online-reputation/

To learn more about Dr. Opp and SmilePalooza! visit www.smile-palooza.com

About Dr. Opp and SmilePalooza!

Dr. Darold Opp has been a practicing dentist for 30 years and is in the top one-percent net income bracket of dentists in America.  He was one of three finalists for the Marketer of the Year, an international competition held in Dallas, Texas, where he shared the stage with Dan Kennedy, recognized as the “World’s Greatest Marketer and Millionaire Maker”. Dr. Opp is the recipient of several awards for community involvement. He created SmilePalooza! as a way to give back to his patients and the community. SmilePalooza! has turned out to be an extraordinary marketing tool for the dental profession.