Financial Services Expert, Perminder Chohan Guides Those Looking for a Financial Representative.

RICHMOND, VANCOUVER BC– August 11, 2015 – Award-winning and inspiring business leader and financial services expert, PerminderChohan has posted a new blog on the Desjardins Financial Security Independent Network website entitled, “The Greatest Attribute of a Financial Representative: The Ability to Listen.” Mr. Chohan launches into his recent blog by quoting Epictetus who said, “We’ve been given two ears and one mouth so we can listen twice as much as we speak.”

Perminder Chohan photoChohan sets the stage by writing, “When you decide it’s time to hire a financial representative, you may start by asking friends and relatives for references. Then you set up a few meetings to interview those representatives of greatest interest to you.” He continues adding, “I would like to provide a brief guide that may help in your search for a financial representative that can help you throughout your career and your life.”

Chohan writes, “I advise you to pay attention to how much the representative you are interviewing talks and how much time they spend listening. Those who talk more than they listen are most likely making an effort to sell specific products instead of truly finding out about your specific needs..”

According to Chohan, “Listening is truly the greatest asset you can look for in a financial representative.” “And,” he adds, “make sure the financial representative you choose to work with has the ability to clarify complicated financial products and has the ability to provide a wide range of products, not just from one provider.”

The entire blog can be found at

About Perminder Chohan

Mr. Chohan started his career in the financial services industry when he joined a Registered Education Savings Plan company in 1998. In six short months, he became their number one agent nationally. In 2003, Mr. Chohan expanded his career spectrum and started in the life insurance industry. Since then he has been instructional to over 200 agents in their career training and development. In 2009, Mr. Chohan joined Desjardins Financial Security Independent Network as a managing director. His office has since proliferated with great business success.

Under Mr. Chohan’s leadership, the financial centre received multiple top awards from the network in categories such as recruiting, business growth and total sales for a centre with less than 50 associates. As of beginning of the fall this year, Mr. Cohan’s team once again leads in sales, recruiting and growth.

About Desjardin Financial Services

Desjardins Financial Security Independent Network with its Quebec counterpart, SFL Partner of Desjardins Financial Security, is a national financial products and services distribution network. All together, the network has over 40 financial centres and more than 1500 independent representatives across Canada.

At Desjardins Financial Security Independent Network, every associate is an independent representative in partnership with the network. This means that our financial services advisors are not limited to a single line of products, and we’re not tied to a specific investment management company or insurance provider. We look at our clients’ individual needs and guide them in choosing the services and products that are right for them.



Posted Under: Perminder Chohan