Dwell Residential Brokerage – Breaking The Mold of Traditional Real Estate Marketing

Dwell Residential Brokerage, DC’s most unique real estate brokerage, is changing the way DC real estate marketing is done, creating a unique marketing plan for each home seller that utilizes modern technology and innovative thinking.

Washington, D.C. – August 15, 2012Dwell Residential Brokerage is the brainchild of owner Jennifer Myers,

an award-winning agent with more than 10 years of real estate experience in the Washington metro area.  She wanted to create a completely different type of brokerage that not only caters to clients’ needs and budgets but also to their hopes and dreams. Jennifer and her team are emphasizing the use of unique and updated marketing efforts to help homeowners showcase their home in the most effective way.

“One of the reasons I wanted to open my own company was because I realized the traditional way homes were being marketed was no longer working,” remarked Jennifer. “For example, most agents hold open houses, which does not directly lead to getting a home sold. A serious buyer can have an agent show them the home any day and time and doesn’t need to go to an open house and fight the crowds. In fact, most serious buyers want a private, quiet showing.”

Instead, Dwell is putting the cookie-cutters away and creating a unique marketing plan for each individual home. One of the most effective techniques they use is personality-driven video. (See here for examples) With these videos, the homeowner gets the opportunity to talk about what they love about the home and highlight some of its best features.

“Buyers love to hear why the previous owners bought this home, how long they lived there, why they love it, and what their life is like in that home … it seems we all like our reality TV and need to hear and see things first hand!!” said Jennifer.

“We still hold houses open, mainly to get real live feedback from the public about how a home is priced and how it shows.  That way we can give the market’s feedback to the seller, but it’s not the main tool in our toolbox to get homes sold.”
To learn more about Dwell Residential Brokerage and owner Jennifer Myers, please visit http://www.wheredoyoudwell.com. Dwell’s media kit is available for download at http://www.WhereDoYouDwell.com/mediakit

About Jennifer Myers:

Jennifer Myers, owner of Dwell Residential, is an award-winning real estate agent with more than 10 years of experience in the D.C. metropolitan area. In 2010 she was named a “Best Of” DC Real Estate Agent in the Washington City Paper. She has been featured in Newsweek, The Wall Street Journal, USA Today, Realtor Magazine, Washington City Paper, Urban Turf and seen on ABC, NBC, CBS & HGTV.  Jennifer was also part of an exciting collaboration with other industry experts in the Amazon.com best seller, Shift Happens: America’s Premier Experts® Reveal Their Biggest Secrets to Help You Thrive in the New Economy.  Jennifer’s chapter, “First, Decide That Success is the Only Option. Then, Do Not Waiver,” highlights how her own passion and belief in putting clients first helped her create a thriving business that she loves.

She has been a top producer in Washington since her first year as an agent and has helped hundreds of clients buy and sell real estate, but at the same time making each one feel as though they were her only client.

Her energetic determination and knowledge of the local housing market keep her on the front lines of the DC real estate scene.  As a young homeowner herself, Myers knows firsthand the benefits of owning your own place but also understands the concerns that young buyers may have. She enjoys the excitement of working with first-time buyers and sellers and helping them realize their real estate dreams.

Myers lives in Washington, D.C., with her Yorkie, Cannoli. When not working with clients, she enjoys training for triathlons with the DC TriClub and checking out all of the new and wonderful restaurants around town.

You can reach Jennifer at 202-905-4335 or email her at [email protected].

About Dwell Residential Brokerage

Dwell Residential Brokerage is located in the trendsetting H Street Corridor of Washington, D.C., at 1108 H Street, N.E. The H Street location is centrally located so that agents can travel easily to meet with clients all over the city and the surrounding metro area. Dwell is excited to be joining other businesses in this growing, creative, and unique community.

The brokerage’s motto, “Dwell in Possiblity,” highlights its belief that anyone can achieve their financial or personal dreams through real estate.

WhereDoYouDwell.com is an interactive porthole to Myers’ message of the potential and possibility of real estate in changing lives for the better.  Visit WhereDoYouDwell.com to experience her exuberant and positive outlook and read more about Dwell’s Manifesto to all clients.

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