Dr. Lisa: Breaking the Mold and the Constraints in Custom Manufacturing
In a male-dominated industry, Dr. Lisa Lang hasn’t just made a name for herself—she’s become the name.
Green Valley, AZ – November 28, 2011 – As a student and former Global Marketing Director of Dr. Eliyahu Goldratt, internationally renowned father of the Theory of Constraints (TOC) and author of The Goal, Dr. Lisa has become one of the leading TOC experts out of only about 300 worldwide in the field.
She currently serves on the board of directors for the Theory of Constraints International Certification Organization or TOCICO and has developed a one-of-a-kind system for improving highly custom manufacturing that she’s now sharing in Velocity Manufacturing which appears in the book Trendsetters in the Current Economy.
Her method, which she’s developed, tested and proven, is called The Velocity Scheduling System or VSS. Her goal is to help custom manufacturers get more jobs done with the people and resources they already have.
She explains that custom manufacturers and job shops — who don’t make the same things over and over again can struggle with a mix changes, customer changes, and a constantly moving constraint — have difficulty shortening lead-times and meeting due dates because of the nature of their work.
Her work is having a huge impact on American manufacturing. As these highly custom job shops can produce more with the same people and resources, they become more domestically and globally competitive.
“It reduces their costs and makes them more competitive internationally so we can bring work back from overseas to the US,” she says.
It’s also why she’s launched her Velocity Scheduling System Coaching Program in an online version to extend the reach and make it extremely affordable for every shop. Since it launched at the end of 2008 she has helped more than 100 custom job shops.
Dr Lisa warns that VSS is not a training program – it’s a go and do coaching program. Every shop gets guidance to customize the solution for their specific needs during the 14-week program.
“When the manufacturers I’m working with have a big breakthrough,” she says. “It affects their financial lives but also their personal lives. It affects them, it affects their employees—it’s a big reward. And, I’m addicted to the huge results my clients receive!”