Direct Response Marketing Expert Andrew Cass Says Know Your Demographic Before You Plan Your Mobile Campaign
Andrew Cass, co-founder and President of RemarkaMobile, discusses the ins and outs of the two biggest demographics — and biggest users of mobile devices — Baby Boomers and Millennials.
Miami, FL — Jul 23, 2015 — RemarkaMobile president and co-founder Andrew Cass published a new article entitled “Getting to Know Your Mobile Demographics: Youth vs. Boomers.” In the article, he recommends that before spending time and money creating a mobile campaign, marketers should look to today’s two most important demographics, Boomers and Millennials, to ensure the greatest amount of success.
Says Cass, “As marketers, it’s vital to know not only what you’re selling and why it matters, but more importantly, to whom you are selling — and how to get your message in front of their eyes. It stands to reason that building a scalable, can’t-miss marketing campaign is a good use of your resources. So when you’re spending real money and real time building something big, you can’t take a scattershot approach. Instead, you have to know your demographics and precisely tailor your campaigns to them so they can engage fully and willingly with your brand.”
Author, speaker, and consultant Andrew Cass is a nationally recognized expert on the topics of Direct Response Marketing and Direct Sales training. He is the founder and editor Renegade Entrepreneur Lifestyle Magazine, now featured on the Apple Newsstand. He is also the host of the Sales Velocity Podcast and author of the book Sales Velocity, as seen on ABC, NBC, CBS and FOX. As one of the exclusive “Dan Kennedy Certified” Business Advisors, Andrew co-authored The Ultimate Success Secret (South Florida Edition) with Dan Kennedy. With nearly two decades of marketing experience and as a seven-figure producer before the age of 35, Andrew is now the president and co-Founder of his own Mobile Marketing company, RemarkaMobile, based in Miami, Florida.
The entire article can be found here http://www.remarkamobile.com/getting-to-know-your-mobile-demographics-millennials-vs-boomers/
RemarkaMobile is a group of Certified Mobile Marketing Advisors who specialize in showing smart business owners and savvy entrepreneurs how to get a fast Return On Investment (ROI) using Mobile Text (SMS) Marketing to grow their business. Our team of experts shows you how to build ongoing Text campaigns and deliver clear, targeted messages to customers’ mobile devices.
Learn more about RemarkaMobile at www.remarkamobile.com
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