Dental Marketing Expert Chris Griffin Publishes New Article Discussing The Challenge Of Staff Motivation

Chris Griffin, Founder of The Capacity Academy, a dental practice consulting company, explains that for a team to be motivated, their goals must be a aligned with the dentist’s.

Ripley, MS – January 16, 2012 – Chris Griffin, Founder of The Capacity Academy, a dental marketing company, recently published an article on his website ( discussing employee motivation. The article, titled “Align Your Goals: How to Draw Maximum Productivity from Your Office Staff,” discusses the importance of goal alignment.

Chris Griffin writes, “Your livelihood, your income, depends on keeping current patients happy and bringing in more business. More patients mean more money for you to grow your practice and take home each month. Your team, on the other hand, is working primarily for a paycheck.”

The Capacity Academy specializes in dental practice consulting. They help clients increase production and profitability through the use of efficient techniques and systems.

The entire article can be found at

To learn more about The Capacity Academy, please visit

About Chris Griffin:

One of the few dentists brave enough to tackle lecturing and coaching dental assistants, Chris Griffin, DDS, formed The Capacity Academy in 2008 to help dentists increase both their hourly production and overall clinical efficiency.  He soon found that no dentist can truly flourish without the help of their trusted auxiliaries.  Now, their training is an essential cog in the wheel of his style of dental coaching, along with teaching the absolute essentials of efficiency without sacrificing clinical excellence.

Dr. Griffin is a columnist for The Profitable Dentist magazine and self-publishes a monthly newsletter called the Capacity Review. He is the Lead Author of the new best-selling book, More Than A Mouthful, a human interest book to the general public about dentists.  His previously published book, Time Genius: Design, Achieve and Implement Any Goal Into Your Already Hectic, Crazy Life (or Business), has sold over 770 copies, and his self-published book The Ultimate Secret of Success: Not Just For Dentists has had over 530 downloads as an ebook.  That book has 6 top notch guest authors, such as Dr. Howard Farran, Dr. Sam Puri, Dr. Bob Westerman, Dr. Woody Oakes and others.  His newest venture is his ezine, The Winning Dentist, which currently boasts over 2000 subscribers.

Posted Under: Capacity Academy, Chris Griffin