Nina Irani, President & CEO of UniqueSpeak Consulting will team with CelebrityPress, a leading book publishing company, and several of the world’s leading business professionals to release the new book, “The Winning Way.”

Los Angeles, CA – May 8, 2014 – Nina Irani, Founder and CEO of UniqueSpeak, has joined a select group of leading business experts from around the world, along with best-selling author and speaker, Brian Tracy, to co-write the forthcoming book titled, The Winning Way: The World’s Leading Entrepreneurs and Professionals Share How They are Winning in Life and Business and You Can Too! Nick Nanton, Esq. along with business partner, JW Dicks, Esq., the leading agents to Celebrity Experts® worldwide, recently signed a publishing deal with each of these authors to contribute their expertise to the book, which will be released under their CelebrityPress™ imprint.

Nina Irani is a speech and communication  consultant for  Fortune 500 executives, politicians and public figures, and the creator of the acclaimed “Ground of Being” Methodology™, a presentation platform to communicate their messages with persuasion and impact. Often referred to by clients as a version of the real life Olivia Pope, Irani carved out a reputation as the go-to messaging and presentation expert by combining neuroscience research findings with classic communication techniques and  somehow making it easy and usable for her clients.

In the “The Winning Way”, Irani expounds on the Archetypes of Change™ – how everyone from world leaders, to Fortune 500 CEO’s to small business start-ups can use universal personality archetypes that exist within everyone, to exercise influence and execute change in any area of their personal or professional communication. Writes Irani, “…No matter what you are trying to change – gaining freedom for an oppressed people, damage control after a product recall, or increasing your social media presence… the Archetypes of Change transcend culture, age, gender, race and religion. They are simply human. They unite and uplift. And they remind us that at the core

of every human being, is the same ability to change our own world and the world at large.”

CelebrityPress™ describes The Winning Way:

By definition, winning means that you competed and you came out ahead. Human nature requires us to compete in order to survive. Therefore, winning and survival have the element of success in common. To ascend to a winning position, you need a goal, a desire to achieve it, and the qualities of discipline, perseverance and action to attain it. Goals may be as different as DNA, but methodologies have much in common. Furthermore, your plans and expectations will need adjustments as you go along. That is why the knowledge shared by the CelebrityExperts® in this book will be of importance to you.

The advice and suggestions of these CelebrityExperts® are based on their experiences – both their accomplishments and their shipwrecks. The knowledge they share can propel you in the right direction. That is the function of a mentor – to guide you where you are going and to advise what to avoid.

The royalties from this project will be given to Entrepreneur’s International Foundation, a not for profit organization dedicated to creating unique launch campaigns to raise money and awareness for charitable causes. The book is tentatively scheduled for release in June 2014.

Learn more about Nina Irani at www.UniqueSpeak.com

More About Nina Irani:

Nina’s journey began as a Communications and Theatre Arts major at New York University.

Then a chance encounter changed everything. Nina was asked to help a struggling high- level executive with his speechwriting and onstage presentation. Word spread quickly about the remarkable results. Executives, spokespeople, and political candidates began knocking on Nina’s door and within months, there was a waiting list.

Nina has traveled the world researching the science of human thought processes as well as the neuroscience of communication, persuasion and decision-making. She has distilled their essence into fast-acting, user-friendly techniques that add considerable value and revenue for clients.

With a holistic perspective and gold standard methodology in communication, Nina founded UniqueSpeak Consulting in Los Angeles, which specializes in integrating the forefront of neuroscience with time-proven communication techniques, to create a hybrid for high performance in all levels of communication and leadership.

Nina assembled a stellar team of talented specialists in leadership and executive coaching that provides clients with the winning foundation to reach their goals. Part of her team included the late Syd Field, a master storyteller who was dubbed the “guru of all screenwriters” by CNN and “the most sought after storytelling teacher in the world” by the Hollywood Reporter.

As creator of the internationally lauded Ground of Being Methodology™ and Archetypes of Change Methodology™,  Nina has taught numerous coaches and consultants her innovative techniques. She has led programs in 23 countries in 5 continents and guest lectures internationally at institutions of higher learning and conferences on topics related to communication, influence, leadership, brand delivery and the hottest topic of all…the differences between the male and female brain.

About Celebrity Press™:

Celebrity Press™ is a leading business, health and wellness book publisher that publishes books from thought leaders around the world. Celebrity Press™ has published books alongside Jack Canfield, Brian Tracy, Dan Kennedy, Dr. Ivan Misner, Robert Allen and many of the biggest experts across diverse fields. CelebrityPress™ has helped launch over 1400 best-selling authors to date.

Learn more at http://www.celebritypresspublishing.com