Communication Expert Nina Irani Hits Amazon Best-Seller List With “The Winning Way”

Nina Irani, CEO of UniqueSpeak Consulting, recently hit three best-seller lists with the new book, “The Winning Way.

Los Angeles, CA July 11, 2014 – Nina Irani, Founder and CEO of UniqueSpeak, recently joined a select group of leading business experts from around the world, along with best-selling author and speaker, Brian Tracy to co-write the book titled, The Winning Way: The World’s Leading Entrepreneurs and Professionals Share How They are Winning in Life and Business and You Can Too! The book was released on June 19, 2014 by CelebrityPress™ .

On the day of release, The Winning Way reached best-seller status in three categories – reaching #8 in the “Direct Marketing” category and #12 in the “Marketing For Small Business” category. The book also reached best-seller status in the “Marketing” category. Nina Irani contributed a chapter titled “Words Can Change The World: Archetypes of Influential Speaking.”

Nina Irani is a speech and communication  consultant for  Fortune 500 executives, politicians and public figures, and the creator of the acclaimed “Ground of Being” Methodology™, a presentation platform to communicate their messages with persuasion and impact. Often referred to by clients as a version of the real life Olivia Pope, Irani carved out a reputation as the go-to messaging and presentation expert by combining neuroscience research findings with classic communication techniques and  somehow making it easy and usable for her clients.

In the “The Winning Way”, Irani expounds on the Archetypes of Change™ – how everyone from world leaders, to Fortune 500 CEO’s to small business start-ups can use universal personality archetypes that exist within everyone, to exercise influence and execute change in any area of their personal or professional communication. Writes Irani, “…No matter what you are trying to change gaining freedom for an oppressed people, damage control after a product recall, or increasing your social media presence… the Archetypes of Change transcend culture, age, gender, race and religion. They are simply human. They unite and uplift. And they remind us that at the core of every human being, is the same ability to change our own world and the world at large.

CelebrityPress™ describes The Winning Way:

By definition, winning means that you competed and you came out ahead. Human nature requires us to compete in order to survive. Therefore, winning and survival have the element of success in common. To ascend to a winning position, you need a goal, a desire to achieve it, and the qualities of discipline, perseverance and action to attain it.

After the success of this release, Nina Irani will be recognized by The National Academy of Best-Selling Authors™, an organization that honors authors from many of the leading independent best-seller lists.

To order a copy of the book, please go to

Learn more about Nina Irani at

More About Nina Irani:

Nina Irani has served as the speech and leadership coach to high level executives in Fortune 500 firms, politicians and public figures in the entertainment industry.

Nina is the creator of the internationally lauded Ground of Being Methodology™ and Archetypes of Change Methodology™,  which integrate cutting edge neurological findings with time proven communication techniques. Nina has taught numerous coaches and consultants her innovative techniques. She has led programs in 23 countries in 5 continents and guest lectures internationally at institutions of higher learning and conferences on topics related to communication, influence, leadership, brand delivery and the hottest topic of all…the differences between the male and female brain.

About Celebrity Press™:

Celebrity Press™ is a leading business, health and wellness book publisher that publishes books from thought leaders around the world. Celebrity Press™ has published books alongside Jack Canfield, Brian Tracy, Dan Kennedy, Dr. Ivan Misner, Robert Allen and many of the biggest experts across diverse fields. CelebrityPress™ has helped launch over 1400 best-selling authors to date.

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Posted Under: CelebrityPress