Cleaning Software Creator, Dan Liebrecht, Reveals The Secret To Selling Commercial Cleaning

Dan Liebrecht, Co-Founder of Clean Guru LLC, recently posted a video for commercial cleaning and janitorial businesses, revealing some secrets on how to sell commercial cleaning.

Toledo, OH – August 24, 2010 – Dan Liebrecht is a co-founder of CleanGuru™ LLC, and co-creator of a revolutionary online janitorial bidding software program called CleanBid®. Dan regularly publishes helpful videos, blogs and articles for cleaning businesses and those just starting a cleaning or janitorial business. One of the more popular features on the website is the video series, Flip My Cleaning Business from Painful to PROFITABLE! The videos feature some of CleanGuru’s™ very best marketing, selling and profit strategies – to help your cleaning company find, land and keep profitable commercial cleaning jobs.

In one of Dan’s recent videos, he shows what successful selling of cleaning contracts looks like. The video blog, titled “The Secret to Selling Commercial Cleaning -Part 2!” discusses the importance of becoming a trusted friend and advisor to potential commercial cleaning prospects.

“People like to buy from people that they know and the like and trust, they don’t like to be sold by some high-pressure salesperson,” remarked Dan. “The bar is set high when dealing with commercial cleaning…potential clients face an important decision about who the contractor will be to come into their building at night.”

Dan emphasizes the importance of building a trust relationship with potential clients – regardless of whether or not they decide to hire you right away. “Position yourself in such a way that if you do not get the sale initially – you’re still viewed favorably as ‘next in line’. Building owners and property managers often become dissatisfied and consider changing janitorial business two or more times a year – so, positioning yourself as ‘next’ can prove to be a very good thing for your cleaning business” said Dan.

Dan explains that their philosophy has always been “Aim To Be Next” followed by “It’s the Relationship” (citing an example of the famous Bill Clinton/James Carville “It’s the Economy” phrase.) The “Aim To Be Next” philosophy emphasizes the importance of making sure you are the next person your prospect turns to if they become unhappy with the decision they made to go with someone else.

This is also not a high-pressure sale – and adds to the ability of your prospect to get to know and trust you, making it more likely that they will turn to you ‘next’ for commercial cleaning or janitorial services.

The entire video blog can be viewed at

You can watch more videos and learn more about Clean Guru, LLC and the CleanBid® Program at

About Clean Guru™ LLC:

Dan Liebrecht and Tony Dietsch, are co-founders Clean Guru LLC and CleanBid® Program, and are Co-Authors of the book, Discover the Guru in You! The 7 Insider Secrets to Finding, Landing and Keeping Profitable Cleaning Jobs!

Clean Guru™ LLC offers their members powerful tools and strategies to take care of everything needed to quickly add sales and increase profits – from finding and attracting profitable cleaning jobs, to bidding, landing and keeping those accounts. Clean Guru’s™ Marketing, Selling and Profit Tools will be the products and services that ‘level the playing field’!

Clean Guru™ takes away the “big guys” advantage, and gives YOU the edge to compete and WIN. The first of these powerful tools is the CleanBid® Cleaning Software Bidding Program. Janitorial Bidding Made Easy® is our motto because it’s the quick and easy way to bid any janitorial cleaning job online; giving an instant monthly price recommendation and ready-to-deliver commercial cleaning proposal to any janitorial business wanting to create a professional cleaning contract to give their prospective customers.

You can learn more about the CleanBid® Program at

Posted Under: CleanGuru, Dan Liebrecht