Cleaning Software Creator, Dan Liebrecht, Discusses How Cleaning Businesses Should Promote Value Over Price

Dan Liebrecht, Co-Founder of Clean Guru LLC, recently published a blog for commercial cleaning and janitorial businesses, discussing how they can effectively compete with low-balling competitors.

Toledo, OH – October 4, 2010 – Dan Liebrecht is a co-founder of CleanGuru™ LLC, and co-creator of a revolutionary online janitorial bidding software program called CleanBid®.  Dan regularly publishes helpful videos, blogs and articles for cleaning businesses and those just starting a cleaning or janitorial business.

In one of Dan’s latest weekly blog posts, he comments on how janitorial business and commercial cleaning company owners can easily become discouraged by low-balling competitors. The blog, titled “Janitorial Business Owners GONE WILD,” explains how janitorial business owners can combat national franchises, empty-promising national management companies and low-balling competitors with a plan that emphasizes “value over price.”

Dan writes about the “fussy and fuming about price” by some commercial cleaning company owners as “the result of not making your value proposition clear – crystal clear.” “If, however, you offer a valuable list of benefits of doing business with your cleaning company, you make it obvious to your prospect that your price is actually an incredible VALUE,” continued Dan.  Dan sums it up by saying, “Price is only an issue when value is not clear.”

“Your competitors will probably never admit that their prospect’s constant whining about prices being too high has anything to do with them. Only a strong cleaning business owner will consider the possibility that it’s something they are doing, or in this case, not doing that’s causing the problem.  But, you can be the exception.  You can be the strong janitorial business that does take on the responsibility of making the case for value over price,” wrote Liebrecht.

The entire blog can be found at

You can learn more about Clean Guru, LLC and the CleanBid® Program at

About Clean Guru™ LLC:

Dan Liebrecht and Tony Dietsch, are co-founders Clean Guru LLC and CleanBid® Program, and are Co-Authors of the book, Discover the Guru in You! The 7 Insider Secrets to Finding, Landing and Keeping Profitable Cleaning Jobs!

Clean Guru™ LLC offers their members powerful tools and strategies to take care of everything needed to quickly add sales and increase profits – from finding and attracting profitable cleaning jobs, to bidding, landing and keeping those accounts.  Clean Guru’s™ Marketing, Selling and Profit Tools will be the products and services thatlevel the playing field’!

Clean Guru™ takes away the “big guys” advantage, and gives YOU the edge to compete and WIN.  The first of these powerful tools is the CleanBid® Cleaning Software Bidding Program. Janitorial Bidding Made Easy® is our motto because it’s the quick and easy way to bid any janitorial cleaning job online; giving an instant monthly price recommendation and ready-to-deliver commercial cleaning proposal to any janitorial business wanting to create a professional cleaning contract to give their prospective customers.

You can learn more about the CleanBid® Program at

Posted Under: CleanGuru, Dan Liebrecht