Small Business Coach, Chuck Boyce a.k.a. The Independent Executive, recently wrote about the importance of following up on leads, urging businesses to take it to “Buy or Die.”

Wilmington, Del. – August 2, 2010 – Chuck Boyce, the executive business coach known as “The Independent Executive,” recently published an article on his website, http://www.BreakingFreeBlog.com, titled “Following Up On Leads – Take It To ‘Buy or Die’.” In the article, Chuck breaks down a recent study from the esteemed Massachusetts Institute of Technology (MIT) about how businesses connect with prospects.  Chuck explains how the timing of following up on leads is crucial for small businesses to capture new customers.

Chuck Boyce wrote, “The number one fact everyone is trumpeting from the research is that fact that the odds of making contact with a captured lead drop by 80% five minutes after the lead info has been recorded. After half an hour? Those odds fall by 99%. If, however, contact is initiated within the first minute, there is a 391% boost in conversion rates. If it’s within a two minute window, that boost drops down to 160%.”

“The effectiveness of how you time those follow-up contact attempts varies from campaign to campaign. Doing six attempts within an hour of getting the lead aren’t going to work – but neither is spreading those attempts out over a week. Every business has to do a little trial-and-error to find out what’s most effective for them,” continued Chuck.

The full article can be found at http://www.breakingfreeblog.com/articles/executive-business-coach-chuck-boyce-following-up-on-leads-take-it-to-buy-or-die.php

Chuck’s website, BreakingFreeBlog.com, is aimed at helping business owners and entrepreneurs get more out of their business and support a lifestyle worthy of an “independent executive.”  Chuck also coaches budding entrepreneurs on the most effective and lucrative way to become a business owner.  This new small business coaching website, featuring Chuck’s “Breaking Free” system, offers advice on starting a business as well as great special reports on becoming a business owner and starting a business.

Chuck Boyce is also the founder of The International Association of Home Based Businesses (www.iahbb.org,) that helps people create wealth in this tough economy through development of their own small business. Chuck does this by providing online access to resources while assisting entrepreneurs and business owners fight some of the isolation associated with working from home.

For more information about Chuck Boyce and Breaking Free, please visit http://www.BreakingFreeBlog.com

About Chuck Boyce:

Chuck Boyce is known as “The Independent Executive”. After achieving success quickly in the corporate world he decided to step off of the corporate ladder and make his business work for him instead of the other way around. He is now dedicated to helping other entrepreneurs and business owners that have decided to jump off the corporate ladder.

For over a decade, Chuck worked along aside several entrepreneurs and built his own businesses. He has helped drive two different companies that appeared on Inc Magazine’s Inc 500 list for multiple years.

An accomplished speaker and author, Chuck ‘s work has been featured in USA Today, Connections Magazine, FastCompany.com and various blogs. He has appeared on ABC, FOX, CNN, and Food Network.

Chuck is the co-author of the Ultimate Success Secret with Dan Kennedy and Mike Capuzzi. His next book Power Principles for Success is due out in July 2010.

Chuck resides in Delaware with his wife Angel, and their daughter Ally.

For more information please visit http://www.BreakingFreeBlog.com