Dr. Chris Colloca, the CEO and co-founder of Neuromechanical Innovations, recently hit Amazon.com’s Best-Seller List with the new book, “Game Changers,” climbing to #1 in the Direct Marketing category.

Orlando, Fla. – February 22, 2011 – Dr. Chris Colloca, CEO and co-founder of Neuromechanical Innovations, recently joined a select group of America’s leading entrepreneurs and businesspeople to collaborate and co-write the business and marketing book titled, Game Changers: The World’s Leading Entrepreneurs: How They’re Changing The Game, and You Can Too! The book was published by Nick Nanton, Esq., and business partner JW Dicks, Esq. under their CelebrityPress^® imprint.

Dr. Chris Colloca is a world renowned chiropractic researcher, educator, and inventor.  The CEO and Founder of Neuromechanical Innovations, a research-based medical device manufacturer and postgraduate education company with its headquarters in Chandler, Arizona, Dr. Colloca has given hundreds of lectures to thousands of chiropractors and medical physicians on six of the seven continents.  Among his patented works include his invention of the Impulse Adjusting Instrument^® a chiropractic treatment device in use in thousands of chiropractic offices around the world, and Impulse IQ^®, a computerized instrument for dynamic spinal analysis and treatment.  Dr. Colloca’s inventions have revolutionized chiropractic practice changing the game from traditional manual methods to technologically advanced techniques that are easier on doctors and patients alike.  His products and techniques in use in chiropractic practices in all 50 states and 43 countries around the world providing treatment to millions of patients annually are testimony to how he has changed the game.

The book, Game Changers: The World’s Leading Entrepreneurs: How They’re Changing The Game, and You Can Too! was released on Thursday, November 18, 2010 and reached best-seller status in three Amazon.com categories: Communications, Direct Marketing and Entrepreneurship.  The book reached #1 in the Direct Marketing category.

Game Changers: The World’s Leading Entrepreneurs: How They’re Changing The Game, and You Can Too! features anecdotes, business strategies and real-life solutions to many of the challenges faced by small and large businesses across the country, in a rapidly changing economy. Dr. Colloca authored a chapter in the book titled, “Take The Lumps, Take The Lead, Change The Game,…And Savor The Spoils.”

Game Changers is a collective MasterMind effort of leading entrepreneurs teaching their latest strategies to help you succeed in this new economy. Whether starting a business from scratch, or realigning your marketing and sales programs for established products and services, this book will teach you fresh and recently tested successful methods you need to know (and pitfalls to avoid). These methods are as different from those used by the baby boomer generation as the abacus is from the computer.

To order a copy of the book, go to www.neuromechanical.com/game-changers/

After such a successful release, on December 21, 2010, Dr. Chris Colloca was inducted into The National Academy of Best-Selling Authors™, an organization that honors authors from many of the leading independent best-seller lists.

Learn more about Dr. Colloca and Neuromechanical Innovations at http://www.neuromechanical.com

To learn more about CelebrityPress™, please visit http://www.CelebrityPressPublishing.com

About Dr. Chris Colloca:

Prior to graduating cum laude from Life College School of Chiropractic (Marietta, GA) in 1995, he received his B.S. degree from Ithaca College (Ithaca, NY) in 1990, where he was an All-American football player and co-captained the team.  His award winning original research has been presented at numerous international scientific conferences resulting in over fifty scientific journal publications. A distinguished scientist, Dr. Colloca has multi-disciplinary research collaborations around the world and he is a reviewer for the Journal of Biomechanics, Spine, and European Spine Journal, among others.  Entrepreneurially, Dr. Colloca has created a multi-million dollar business from ground zero from his core values in innovation, leadership and vision.

Learn more about Dr. Colloca and Neuromechanical Innovations at http://www.neuromechanical.com

About Celebrity Press™:

Celebrity Press™ is a business book publisher that publishes books from thought leaders around the world. Celebrity Press™ specializes in helping it’s authors grow their businesses through book publishing. Celebrity Press™ has published books alongside Brian Tracy, Ron Legrand, Mari Smith, Kelly O’Neil, Alexis Martin Neely and many other of the biggest experts across diverse fields.

If you’d like to learn more about Celebrity Press™ or to see if we’re a good fit for your book project, please visit http://www.celebritypresspublishing.com/contact-us

About The National Academy of Best-Selling Authors™:

The National Academy of Best Selling Authors™ was founded by two attorneys, JW Dicks, Esq. and Nick Nation, Esq. who are also best selling authors and represent authors and experts nationwide.  Both of the attorneys are members of multiple organizations, associations and academies that recognize and honor the best in the business, and they thought a similar organization should be created for Best Selling authors who don’t always get recognition for their accomplishment. Authors themselves, they recognized that only a very limited number of books made the major New York Times Best Seller list and just like the awards shows put on by the entertainment-based organizations, they wanted to have more categories for authors to be accepted and recognized for their accomplishment. The National Academy of Best Selling Authors™ now honors authors from many of the leading independent best-seller lists.

To find out more about The National Academy of Best-Selling Authors™ visit http://www.academyofauthors.org/