Christine Rae, Founder and CEO of Certified Staging Professionals International Business Training Academy, an educational program for home staging consultants, features expert insight about the mindset of a professional staging professional, as opposed to an interior decorator.

St. Catharines, Ontario – September 14, 2011 – Christine Rae, Founder and CEO of Certified Staging Professionals International Business Training Academy, recently published a blog on her website http://www.stagingtraining.com/ that addresses the important difference between professional staging and decorating. The blog, titled “Real Estate Staging: This is a Business, Not An HGTV Makeover Show!” identifies the element of strategic marketing as the backbone of staging, as opposed to decorating, which is motivated by personal design taste.

Rae writes, “The real estate staging business is far from decorating. It’s about business; about real estate. It’s about making a sale. It’s about marketing a client’s home for a successful real estate contract, high ROI and closing. That’s what my business trains you to do well. At the CSP International Business Training Academy, graduates learn this concept in great detail. The distinction is very important.”

“When thinking about property for sale, it’s critical to consider it as a marketable commodity rather than a place of residence. This is significant for the seller also. Rather than their home continuing to function as the place of solace and comfort it has been for years, it must be considered as sellable product to be marketed to buyers for all of its compelling features. This is, often, a challenging transition of thought. But that’s what staging is all about,” reports Ms. Rae.

CSP International® trains home stagers through a comprehensive course of study that includes 3 days class and field instruction, 4 weeks of home study and 6 weeks of hands-on market coaching. CSP is also a resource for Realtors and home sellers to find and hire graduates of this highly accredited staging education program, for assisting them in successfully closing their real estate sale.

The entire blog can be found at http://www.stagingtraining.com/blog/real-estate-staging-this-is-a-business-not-an-hgtv-makeover-show.php

To learn more about Christine Rae and Certified Staging Professionals, please visit http://www.stagingtraining.com.

About CSP International™ Business Training Academy:

CSP began as the brainchild of its founder and president, Christine Rae. A long-time corporate executive, Christine began with the CSP program and a goal of bringing her penchant for high standards and business ethics, together with her knowledge of design and the real estate industry to an industry without a map. Her own extensive training came from across North America including New York City, California, Texas and the Carolinas.  From her research Christine knew there was a need for a distinctly different approach to staging. Growing from one course to a complete school with several physical locations and 15 well trained instructors, the CSP program is the leading global source for finding highly trained stagers and is the primary destination for anyone wanting to become a stager, it is the company more real estate agents turn to, on behalf of their clients. They are a Canadian success story for sure but no longer strictly Canadian having expanded to the United States in 2006 and Australia in 2009.  The program has been translated into Mandarin; Global license opportunities currently under review include China, Germany and France.

About the CSP® designation:

The CSP® designation is recognized by real estate professionals, builders, home stagers, decorators and home sellers for its brand reputation of excellence. The designation identifies home staging consultants who have achieved certification in the staging industry which included quality hands-on training with vigorous testing, apprenticeship, business process and ethics.

About Christine Rae:

Christine Rae, founder and president of the CSP International™ Business Training Academy, is well-known and well-respected for her work in the Real Estate Staging industry, author of Home Staging for Dummies, a small business growth expert, international speaker, trainer and developer of EcoStaging® Her passion for staging, décor, the green movement and successful entrepreneurial ventures is satisfied with her desire to help people.  Her talents are reflected in the success of the Academy. Christine’s dedication to excellence has developed CSP into an international success and into more than a training program – the CSP International Academy is a sustainable resource for continuing education, professionalism & a support network to its graduates.