Mac N’Daw, CEO and Chief Consulting Officer of Business Consulting Masters, LLC, talks Super Bowl and Super Powers.

Washington, DC – February 24, 2015 – Mac N’Daw, CEO and Chief Consulting Officer of Business Consulting Masters, LLC, recently published an article on his website (http://www.businessconsultingmasters.com/)discussing the value of a business knowing  its audience before spending money on marketing. The article, titled “A Super Power” talks to consultants about the cost of advertising without knowing their audience.

Mac N’Daw writes, “An advertisement can be clever, funny, poignant, touching—but if you don’t remember the product or service the ad was selling in the first place, did it succeed? If it doesn’t speak to the target market you want using your product, then your $4 million ad might as well be a thirty-second sneak peek at a weekly sitcom.”

Business Consulting Masters, LLC, teaches aspiring as well as established consultants how to get engagements on a consistent basis and how to add great value to clients.

The entire article can be found at http://www.businessconsultingmasters.com/a-super-power/

To learn more about Business Consulting Masters, LLC, please visit http://www.businessconsultingmasters.com/

About Mac N’Daw:

Mac N’Daw is the CEO and Chief Consulting Officer of Business Consulting Masters, LLC, a company that teaches aspiring as well as established consultants how to get engagements on a consistent basis and how to add great value to clients.

Mac, also known as the “Business Consultant’s Consultant”, has more than 33 years of experience in transnational investments (debt and equity), corporate finance and restructuring, strategic analysis, syndication, and joint-ventures.

He has visited, conducted workshops, participated in seminars and delivered speeches and talks in 67 countries located in 4 continents (Africa, Asia, Europe, and North America).

Mac speaks fluent French, English, Spanish, and has a working knowledge of Portuguese. His hobbies include soccer, American football, basketball, tennis, reading and salsa music.

Mac has been a Chartered Financial Analyst (CFA) since 1993, holds a B.S. in Finance and Multinational Enterprise from The Wharton School (1979), an M.B.A and an M.A. in Agricultural Economics from Stanford University (1986), and attended The Harvard Business School Executive Development Program (1998).