Kenny Chapman, Founder of TheBlueCollarCoach.com, a world renowned Blue Collar Coaching System for Contractors, writes about how marketing and branding in your business is a constant process.

Orlando, FL – July 21, 2011 – Kenny Chapman, Founder of TheBlueCollarCoach.com, a world renowned Blue Collar Coaching System for Contractors, recently published a Blog on his website (http://www.TheBlueCollarCoach.com) about finding creative ways to brand your contracting company. The blog, titled “Contracting and Branding,” delves into the importance of branding your company and your products in the minds of current and potential customers.

Kenny Chapman writes, “Creative branding is not a natural skill for some but just like any other skill it can be developed. The only way to develop that skill is to work on it and start writing ideas down.”

TheBlueCollarCoach.com specializes in developing simple, concise strategies that help contractors of all types reach their own business and personal goals.

The entire Blog can be found at http://www.thebluecollarcoach.com/blog/contracting-and-branding.php

To learn more about The Blue Collar Coaching System, please visit http://www.TheBlueCollarCoach.com

About Kenny Chapman “The Blue Collar Coach”:

An entrepreneur at heart, Kenny has successfully built a highly profitable plumbing/HVAC company, which created personal freedom that allows him to travel and pursue other endeavors. His goal is to help others achieve success and fulfillment in their own lives.

Kenny has become a well-respected expert on business and personal development, from appearing on the cover of P&M magazine to touring/speaking with prominent motivational expert Les Brown. He authored the influential book The Six Dimensions of C.H.A.N.G.E and has created an extensive library of life-changing tools and programs. Kenny covers topics such as leadership, strategy, life balance, and planned implementation which consistently challenge and enlighten his participants.

Kenny developed the Blue Collar Coaching System based on the need for more personalized solutions to everyday challenges that fellow business owners experience. If you’ve ever wondered “if there’s a better way,” there is, and Kenny shares it with you through his comprehensive coaching program.