Roe Hubbard, CEO of Spotlight Dealers of America, The #1 endorsed sales event company in the world, shares how the long-standing tenet of marketing which declares people do business with people they know, like, and trust is not only truth, it’s vital to your business.

Chicago, Illinois — July 14, 2016 — Successful entrepreneur and automotive marketing expert Roe Hubbard recently published a new blog, “The Importance of Trust and Authority In Business Success.”

In this article Roe first explores the importance of trust to your company or organization.

As he says, “With the advent of the Internet, this has never been more true than today. There are simply so many businesses “out there” and one can provide at least the semblance of credibility via a fancy or professional website, for just a few hundred dollars. Add a little paid SEO or link building on top, and a company with very little true legitimacy can across looking like an industry leader.  Yet, people are getting wise to this. That’s why “trust” has become even more important in a consumer’s decision whether or not to do business with a company or organization.”

Roe goes on to expound that two things integral to increasing customer trust are credibility / authority building and reputation management.  He then shares specific ways we can improve the perception of trust – and the credibility – of our business via the web. Some examples are through the use of trust seals and badges and content sharing / delivery.

The full article can be found here: http://www.spotlightdealers.com/the-importance-of-trust-and-authority-in-business-success/

About Roe Hubbard

Roe Hubbard, is a best-selling author, Spike TV and A&E celebrity Automotive Sales host, the Leading Expert Trainer & Promoter for retail car business, AND founder of the #1 endorsed sales event company in America.

Members Only Automotive, also known as The MOA Group, Is an elite group of Spotlight Dealers showcased in the US.  For mass media, he’s featured his Spotlight Dealers of America in major publications such as Forbes, USA Today, and Wall Street journal, and national coverage on Fox, ABC, NBC, and CBS.

Roe Hubbard created and founded the “For the Community” Spotlight Dealer program, the 1-week Community event, with a spotlight dealer Host, partnered with a local Spotlight charity, and features them on over 150k Car & Buyer magazines, with local news media coverage for direct media and promotion, which has produced millions in additional profits for his Spotlight Dealers & has raised hundreds of thousands of dollars for Spotlight Charities’ local non-profit organizations.

Roe is also a Mega-Speaker/Trainer for the automotive industry and helps thousands of sales departments across the country reach their goals.  Roe lives in Chicago, IL, married to Brittany Hubbard, and has 2 sons, Mason & Landon, and 2 daughters, Julia & Avery.