Roe Hubbard, CEO of Spotlight Dealers of America, The #1 endorsed sales event company in the world, shares his secrets for getting and keeping customer attention with the digital landscape constantly changing.

Chicago, Illinois — September 29, 2016 — Successful entrepreneur and automotive marketing expert Roe Hubbard recently published a new blog, “How to Get and Keep Customer Attention Online In A Rapidly Changing Digital Landscape.”

Hubbard starts the article with a really interesting fact. He says, “According to WebsiteMagazine.com, consumer attention span is now 8 seconds (the same as a goldfish’s). This is 4 seconds less than the 12 seconds that was theorized in 2013.”

This means, he elaborates, your user experience online is so important it must be carefully and deliberately designed.

“The first step,” Hubbard explains, “is understanding your online presence comprises a complete web footprint that should be related and interrelated for best results. This includes your website, social profiles, online listings (Google and other indices), and inbound / outbound links. Your goal must not only be to capture attention but to keep it, and make people care about it too.”

From there, Hubbard goes into some of the very latest challenges marketers are facing in this process.

The full article can be found here: http://www.spotlightdealers.com/how-to-get-and-keep-customer-attention-online-in-a-rapidly-changing-digital-landscape/

About Roe Hubbard: 

Roe Hubbard, is a best-selling author, Spike TV and A&E celebrity Automotive Sales host, the Leading Expert Trainer & Promoter for retail car business, AND founder of the #1 endorsed sales event company in America.
Members Only Automotive, also known as The MOA Group, Is an elite group of Spotlight Dealers showcased in the US. For mass media, he’s featured his Spotlight Dealers of America in major publications such as Forbes, USA Today, and Wall Street journal, and national coverage on Fox, ABC, NBC, and CBS.

Roe Hubbard created and founded the “For the Community” Spotlight Dealer program, the 1-week Community event, with a spotlight dealer Host, partnered with a local Spotlight charity, and features them on over 150k Car & Buyer magazines, with local news media coverage for direct media and promotion, which has produced millions in additional profits for his Spotlight Dealers & has raised hundreds of thousands of dollars for Spotlight Charities’ local non-profit organizations.

Roe is also a Mega-Speaker/Trainer for the automotive industry and helps thousands of sales departments across the country reach their goals. Roe lives in Chicago, IL, married to Brittany Hubbard, and has 2 sons, Mason & Landon, and 2 daughters, Julia & Avery.