Troy “Turbo” Spring, President of Dealer World, recently hit NINE separate Amazon.com best-seller lists with new book “Unfair Advantage.”

Allentown, PA – September 26, 2012 –  Troy “Turbo” Spring, President of Dealer World, has joined forces with Nick Nanton, Esq., The Celebrity Lawyer and Agent to Celebrity Experts, Brian Pasch, CEO of PCG Digital Marketing and Tracy Myers, C.M.D., car dealership owner, noted small business marketing and branding solutions specialist, best-selling author and speaker to contribute his expertise to the book titled “Unfair Advantage: The World’s Leading Automotive Retail Experts Reveal Their Secrets to Give You the Upper Hand to Grow Your Business and Rev Up Your Profits TODAY!”. The book was released by CelebrityPress™ – a leading business book publisher. The authors in this book have agreed to donate all royalties to www.MarketersForGood.org.

“Unfair Advantage” features top advice from some of the most successful automotive retail experts from around the world.  The authors will be sharing business strategies and real-life solutions that can help car dealership owners, general managers, sales managers and e-commerce directors in the new and rapidly changing economy. Troy Spring contributed a chapter titled “No Gifts, Gimmicks or Gizmos! How to get Real Buyers Onto Your Lot Using Direct Mail.”

Troy “Turbo” Spring, President of Dealer World is best known for breaking records and innovations in the direct mail business. His no gift, no gimmick “Hyper” mail hits like OverstockedCarLots.com, iWantANewCar.TV, and HalfPricedCars.com have done just that over and over again.  While most direct mail companies hide behind the traffic of gifts, Troy’s passion for providing value led him to develop themes and events that held Dealer World accountable to traffic that consist of only buyers. He has been quoted as saying “No turkeys, no basketballs, no keys, no socket wrench sets, and no Wal-Mart gift cards, my job is to put people on your lot that want to buy cars. If I cannot do that, then you do not need me.”

With over 20 years in direct mail and consulting, he has performed over 650 direct mail events, personally ran over 500 of them (himself , no teams) from start to finish and closed over 10,000 car deals personally.  Now consulting for dealers and other outside businesses using the same go BIG or go home principles, he has been able to increase profits dramatically at every business he has “touched”.  For this reason, along with his energy and focus he was nicknamed “Turbo” by his friends and co-workers.  He is now completing his first book “Turbo Charge Your Life” explaining his systems and beliefs on what earned him that nickname.  With his extensive direct mail and radio experience he will be speaking on how traditional media is still very much alive in this digital age.  He will show you how to maximize your returns with it and how he used his formula to break records at every store he ran or consulted for in the past 20 years.

From CelebrityPress®:

Regardless of whether or not you are an experienced speaker, trainer or entrepreneur or you wish to review the most contemporary concepts in today’s health, wealth and success, the ideas that these Celebrity Experts bring to the table will be worth their weight in gold when you read and incorporate them into your daily life.

On the day of release, Unfair Advantage, reached best-seller status in NINE Amazon.com categories, Including Three #1’s! – The book reached best-seller status in the Automotive, Automotive Buyers Guide, Direct Marketing, Marketing, Marketing & Sales, Entrepreneurship, Small Business and Entrepreneurship, Business & Investing, and Professional & Technical categories.

After such a successful release, Troy Spring will be recognized by The National Academy of Best-Selling Authors®, an organization that honors authors from many of the leading independent best-sellers lists.

To order a copy of the book, please go to Order Unfair Advantage

For more information about Troy Spring or Dealer World, please visit http://www.mydealerworld.com/.

About Celebrity Press™:

Celebrity Press™ is a leading business, health and wellness book publisher that publishes books from thought leaders around the world. Celebrity Press™ has published books alongside Jack Canfield, Brian Tracy, Dan Kennedy, Dr. Ivan Misner, Robert Allen and many of the biggest experts across diverse fields. CelebrityPress™ has helped launch over 800 best-selling authors to date.

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Contact:

Sergei Hagley

Dicks and Nanton Celebrity Branding Agency®

800-980-1626

[email protected]