ARLINGTON, TX– January 2, 2014 – Mark Tosoni, sales success expert, entrepreneur and author recently posted a new article on his website entitled

“The Bad Guy Home Survey Will Set Off Alarms in Your Customer’s Mind.”

According to Mr. Tosoni, “Selling security systems to homeowners and small businesses becomes easy when you show your customers how much you care by looking at their homes and businesses from the viewpoint of the ‘bad guy’.”

Not every sales person is trained to think this way as Tosoni points out, saying, “Many companies don’t put motion sensors in the master suite, so the bad guy duct tapes the glass, knocks it out and walks right in, robbing the master bedroom and walking right out. Even if there is an alarm system in the home, this one spot is not set up so they get away undetected.” He tells his readers, “You look for the vulnerabilities.” He continues, “Take that clipboard and walk around the prospect’s home, naturally after you’ve built rapport – looking for the holes that make the home or building vulnerable. Discovering them together is the key.”

Getting fully into the role of the “bad guy” helps catapult a regular alarm sales person to become a rock star security systems sales person according to Tosoni. He writes, “Look for holes the ‘other’ companies missed. You can be the “bad guy” stopper. And don’t stop at just the entry points. Offer remote controlled panic switches in the event someone does get inside or even attacks outside the home in the driveway or yard.”

Tosoni shares a story he once heard about an elderly man mugged while doing yard work. According to Tosoni, the bad guys “…put him in the trunk of his own car and proceeded to rob his home. Tosoni asks his readers, “Where would you put a remote panic button if you were considering this scenario as you did your “bad guy” home survey? You must assume the worst about the “bad guys”. They often use drugs and they are ruthless.”

The entire article can be read at here.

About Mark Tosoni

Mark Tosoni is a sales success expert and a reputed master at selling and teaching others to sell alarm systems. With a career spanning over 2 1/2 decades, having built and sold 3 million-dollar-companies by age 40 he is currently running his 4th in the alarm industry. His success with these companies comes down to inspiring people to create a vision and purpose for their life bringing them into their highest potential. Mark is the go-to guy when it comes to developing six figure rock star alarm sales pros. He accomplishes this through his powerful ” sales success” group and one-on-one coaching. He has done over 2000 trainings throughout his career. He is considered by many the best coach and sales trainer in the alarm industry largely due to his psychologically based sales approach and what he calls the ” success triangle” which consists of your skill-set, your mindset and your God-set, along with a healthy philosophy of selling. Mark’s keys to success and making money are Hidden Sales Success Secrets he discovered, which when implemented, will create a bigger, fatter paycheck with less effort. By engaging in his coaching programs, Mark Tosoni can take your 5-figure paycheck and quickly turn it into 6 figures.