Advertising ROI Expert, “ROI Guy” Richard Seppala, Offers Video Mystery Motivator

Richard Seppala, known as the “ROI Guy™”, recently posted a blog on his website about his powerful and effective new tool for measuring workplace efficiency, Video Mystery Motivator 

Orlando, Fla. – May 12, 2010 –Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy,” provides clients across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns. Recently, Richard published a blog on his website,, called “Video Mystery Motivator.”

In the blog, Richard explains how established businesses can get stuck thinking that they’ve got their business perfectly on track, when in reality, most of these businesses or medical practices need a certain amount of motivation to make sure that they are always delivering the highest quality services to their customers or patients.

Richard explains on his website, the value of video mystery patients. “Mystery shoppers have been around for years, and are therefore, nothing new. However, video mystery shoppers or video mystery patients, provide you with the ability to see firsthand what they experienced at your office. You can see with your own eyes how your staff treated them and how presentations were given.” 

“We all get into ruts with our businesses. We all hit days when we want to be comfortable, not be challenged and not have to try too hard. Our problems start when we string a whole bunch of those days in a row…in some cases until we retire,” writes Richard. 

Enter Richard’s new Video Mystery Shop service – Video Mystery Motivator.

“The Video Mystery Shopper or Patient makes you try again,” explains Richard. “ When you hire my service, you and your staff don’t know when the Mystery Shopper is going to show up, take a secret video of the entire experience and put you all in the spotlight.” 

“When you don’t know when someone’s coming in to secretly bust you – but you do know that at some point that person is coming in – it puts everyone a little more on their toes. The “Mystery Motivator” keeps everyone, including you, from being too comfortable,” remarked Seppala. 

To read the entire blog about this service, please visit 

Richard also recently launched ROI Guy Magazine, which provides small and medium-sized business owners and entrepreneurs with the latest information about marketing and advertising ROI.

To sign up to receive the new ROI Guy Magazine, visit 

For more information on Richard Seppala “ROI Guy™, please visit 


About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit or call Toll-Free 1-800-647-1909.


Posted Under: Richard Seppala, Your ROI Guy