Advertising ROI Expert, Richard Seppala, Explains How The Right Lead Capture System Increases Marketing ROI

Richard Seppala, known as the “ROI Guy™”, recently published an article discussing how marketing tracking systems can tell businesses the who, what, why, where and when of their business. 

Orlando, Fla. – June 16, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy™,” recently published an article on his website,, called “Measure Marketing ROI to Answer the 5 ‘W’s’.”  Richard provides businesses and health professionals across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns.

In the article, Richard explains how businesses need to understand the 5 “W’s” of their business to properly measure their marketing and advertising ROI.  Richard writes, “When you run your business, can you imagine not knowing the Who, What, When and Where – let alone the Why – of the product or service you’re selling? Sounds ridiculous, right?  Well, a lot of business people approach their marketing that way, even though they spend a large amount of time, money and effort on it.”

“Without tracking that marketing, they don’t who they’re reaching, what they’re accomplishing, when and where to do their marketing or why it works or doesn’t work. That’s not a great way to approach…well, anything really.  Answering key questions about your marketing could be a real money-saver – as well as a money-maker – for your company,” continued Richard.

Richard explains that by properly using tracking and lead capture systems, businesses can easily increase their marketing and advertising ROI.  When businesses know the answers to all 5 of those big W’s, they avoid mistakes and make the smartest, most informed moves that they can.

To read the entire article and learn more about Richard Seppala’s proven advertising and marketing ROI tracking systems, visit


About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

 Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit or call Toll-Free 1-800-647-1909.


Posted Under: Richard Seppala, Your ROI Guy