Advertising ROI Expert, Richard Seppala, Discusses How Bad Service Affects Marketing ROI

Richard Seppala, known as the “ROI Guy”, recently discussed how bad service will almost always drive away potential revenue.

Orlando, Fla. – November 8, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy™,” recently posted a blog on his website,, called “Bad Service Trumps Good Product.”  Richard provides businesses and health professionals across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns.

In the blog, Richard wrote about a recent personal experience with a restaurant proved how important customer service is, regardless of how good the product is, or in this case, food.

Richard writes, “We all spend a lot of money on marketing and advertising what we have to offer – well, your prospects don’t care what you have to offer, if they can’t get you on the phone.  Just like my family didn’t care about how awesome the food was from the restaurant – if it comes two hours late, it doesn’t do us a whole lot of good!

“That’s why I worked hard on my latest all-in-one solution to handling incoming sales calls, “The ROI Matrix.”  As with my previous system, the ROI Matrix automatically tracks which marketing generated the call, captures the lead contact information, and answers the call with an automated message and a ‘Call to Action.’,” continued Richard.

“In addition, instead of just measuring the number of calls a marketing campaign gets, you also get a complete breakdown of the category of phone calls (wrong numbers, sales calls, repeat calls, and, of course, the calls you actually want – prospects who want to buy, buy, buy!), as well as the follow-through that determines how much new business your marketing actually generated.”

To read the entire article and learn more about Richard Seppala’s proven advertising and marketing ROI tracking systems, visit

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit or call Toll-Free 1-800-647-1909.

Posted Under: Richard Seppala, Your ROI Guy