Richard Seppala, known as the ROI Guy, recently explained how marketing and advertising is critical to bringing in new customers.

Orlando, Fla. – September 3, 2010 – Richard Seppala, ROI (Return on Investment) Marketing expert and best-selling author also know as “ROI Guy™,” recently posted a blog on his website, http://www.YourROIGuy.com, called “ROI Guy Blog: Getting Your Marketing Fix.” In the blog, Richard explains how businesses not knowing what the real ROI of their marketing and advertising is – can cost them dearly.

“You might say you don’t need to know if your marketing works, because you’re doing okay. Well, frankly, this bad economy doesn’t look like it’s getting better any time soon – so that means you have to maximize your advantages any way you can. And improving your marketing ROI is a great way to beat the Recession Blues,” wrote Richard.

“When you increase your marketing ROI, you not only save money (by pulling the plug on paying for advertising that doesn’t work), but you also make more money (by concentrating on marketing campaigns and placements that get the most money-making responses),” continued Richard.  “I’m sensitive to the needs of a small business person – that’s why I make my ROI Guy Marketing Tracking System as affordable and simple to use as possible.”

To read the entire blog visit http://www.yourroiguy.com/blog/roi-guy-blog-getting-your-marketing-fix.php

There is no easier way to monitor the success or failure of ad campaigns, track marketing response rates, determine return on investment and identify strengths and weaknesses of your marketing and customer service programs than through Richard’s systems.  A few of these proven systems include the Call Tracking System, The Dynamic Tracking System, the ROI Bridge and the Video Mystery Patient.

To learn more about these marketing ROI tracking systems, please visit http://www.YourRoiGuy.com

About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.