Dr. John Fornetti recently hit five Amazon.com best-seller lists with the new book, “Against The Grain.”

Iron Mountain, Mich. – September 13, 2013 – Dental Implants and Aesthetics expert Dr. John Fornetti, of the John Fornetti Center, joined a select group of the world’s leading experts, along with noted business development expert, best-selling author and speaker, Brian Tracy, to co-author the book titled, Against The Grain: The World’s Leading Experts Reveal How They Achieved Positive Results in a Down Economy! The book was released on September 5th, 2013 by CelebrityPress™ – a leading business book publisher.

Against The Grain showcases a group of Celebrity Experts® including entrepreneurs, mentors and coaches who have survived and thrived in the midst of the constantly changing marketplace – going Against The Grain. To the reader who wants to enjoy success, these Celebrity Experts® share with them proven ways to move forward with their plans and the mindset required to do it.

Dr. John Fornetti contributed a chapter titled “Avoiding Commodification.”

On the day of release, Against The Grain: The World’s Leading Experts Reveal How They Achieved Positive Results in a Down Economy! achieved best-seller status in five Amazon.com categories.  The book reached best-seller status in the following categories: “Direct Marketing,” “Marketing,” “Entrepreneurship,” “Marketing and Sales” and “Personal Finance.”

Dr. John Fornetti began his dental practice in 1983, but his roots had been planted many years earlier.  Dr. John’s father graduated from dental school in 1944 and returned to his hometown of Iron Mountain after World War II.  There has been a strong family heritage of dentistry ever since.  In fact, Dr. John’s son, Dr. Dan, is now the ninth Fornetti dentist, all beginning with Dr. John’s father.

Dr. John has been blessed with a powerful education which has helped him earn numerous diplomat and fellowship distinctions.  He belongs to various dental organizations, is a public speaker on numerous topics and has privileges with both the Oscar G. Johnson VA Medical Center and the Dickinson County Healthcare System.

After such a successful release, Dr. John Fornetti will be recognized by The National Academy of Best-Selling Authors™, an organization that honors authors from many of the leading independent best-seller lists.

To order a copy of the book, please go to http://amzn.com/0989518728

The royalties from this project will be given to Entrepreneur’s International Foundation, a not for profit organization dedicated to creating unique launch campaigns to raise money and awareness for charitable causes.

To learn more about Dr. John Fornetti and ways to prepare your business against commoditization or other subjects, visit Dr. John at http://www.DrJohnFornetti.com or call (906) 774-0100.

About Celebrity Press™:

Celebrity Press™ is a business book publisher that publishes books from thought leaders around the world. Celebrity Press™ specializes in helping its authors grow their businesses through book publishing. Celebrity Press™ has published books alongside Brian Tracy, Dr. Ivan Misner, Ron Legrand, Mari Smith, Kelly O’Neil, Alexis Martin Neely and many of the biggest experts across diverse fields.

Learn more at http://www.CelebrityPressPublishing.com