Richard Seppala, known as the ROI Guy, was recently seen on Fox News, CNN, CNBC and MSNBC as the focus of the TV show, The New American Dream. The show was also seen on NBC, CBS, ABC and FOX network affiliates around the country.

Orlando, Fla. – May 25, 2012 – Richard Seppala, advertising and marketing ROI expert, was recently a featured expert on the TV show “The New American Dream.” The show was recently seen on Fox News Channel, CNBC, CNN and MSNBC as well as NBC, CBS, ABC and FOX network affiliates around the country.  “The New American Dream” was filmed in Washington, D.C.

“The New American Dream” features segments featuring some of the best business minds and marketing experts from around the world.  Richard was one of the recent guests, discussing his take on the show’s overall theme: how the old American dream has almost fizzled in every way, and how everything is different than when our parents or grandparents formulated their dreams. These experts explain how and what the new American dream looks like today for budding entrepreneurs and established businesspeople alike.

Richard Seppala is the developer of the groundbreaking marketing ROI system, The ROI Matrix.  The ROI Matrix goes beyond providing the usual response rate information, helping to increase your marketing ROI in a more substantial manner.  The ROI Matrix is built around the notion that just measuring the pure response rate doesn’t take you very in-depth with the numbers.  You can find out how many people reacted to your ad – but you still don’t know how many ended up as paying customers.  By only measuring the pure response rate, you’re still not answering the essential question that really has to be asked about any marketing – whether or not the marketing made your business any money.  Richard is also a co-author of the best-selling business books, Ignite Your Business Transform Your World and The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy.

“The New American Dream” was produced by Nick Nanton, Esq. and JW Dicks, Esq., Co-Founders of America’s PremierExperts® and The Dicks and Nanton Celebrity Branding Agency®. One of the country’s leading expert organizations, “America’s PremierExperts®” also recently recognized Cindy Speaker and the other businesspeople featured on the show as “Ambassadors of the New American Dream.”

To learn more about Richard and his revolutionary ROI Matrix, please visit http://www.YourRoiGuy.com