Richard Seppala, known as the “ROI Guy™”, is spotlighting his new ROI marketing word of mouth system called “I Refer.” 

Orlando, Fla. – May 4, 2009 – Richard Seppala, the ROI Guy™, provides clients across the country with marketing tracking systems that puts the power and ease of ‘online’ precision results tracking on autopilot for offline marketing campaigns.  This month ROI (Return On Investment) marketing expert Richard Seppala, the ROI Guy™, is spotlighting his “I Refer” program, a new tool that dramatically improves businesses’ marketing word of mouth with a minimum amount of time, effort, and most importantly in this current economic climate, cost. 

“I Refer” directs a satisfied client to the business’ “I Refer” web page (that automatically gets set up for the business). There, the business can offer those clients a special incentive – a discount or a freebee – if they refer them to a certain number of their friends or business associates.

Those referrals – which are basically free quality leads – then receive an email from the customer inviting them to use the business’ products or services and get a special introductory discount. A postcard can also be delivered to them via snail mail if specified, containing the same endorsement from their friend and the same special introductory offer from the business.

“I Refer” also collects, from a customer, additional marketing information that the business can determine.  The program allows the business to have all of this information available in one convenient location for easy access.

“I recommend the ‘I Refer’ service because it increases your marketing ROI by adding in ‘the personal touch’ – it sells you through social networking rather than impersonal traditional marketing. Obviously, potential customers will trust the word of an associate over the usual marketing email or direct mail piece.” wrote Richard Seppala in his recent eZine available at http://www.YourRoiGuy.com”.

 “By using happy customers to spread the word about your business – and rewarding them for doing it – you’re generating quality leads you can bank on to improve your bottom line,” Seppala continued.

For more information on Your ROI Guy’s™ “iRefer” Pogram please visit http://www.yourroiguy.com/uncategorized/featured-product-irefer.php

For more information on Richard Seppala, please visit http://www.YourROIGuy.com

 About Richard Seppala: 

Richard Seppala, also known as “ROI Guy™,” is obsessed with the question: “What is your return on investment for each of your marketing campaigns?” Constantly in search of the answer to this question, Seppala founded what has now become The ROI Guy in 2005.  The ROI Guy™ provides clients across the country with a marketing tracking system that “puts the power and ease of ‘online’ precision results tracking on autopilot with all of your offline marketing campaigns!”   

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, as there is no easier way to monitor the success or failure of ad campaigns, track marketing response rates, determine return on investment (ROI) and identify strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle. 

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourROIGuy.com or call Toll-Free 1-800-647-1909.