Serial Entrepreneur, Patrice Tanaka, Hits Amazon Best-Seller List with Professional Performance 360 Special Edition: Success, Second Edition

Patrice Tanaka ranked on best-seller lists with new book,
Professional Performance 360 Special Edition: Success, Second Edition

New York, New York – Sept 24, 2018 – Founder of Joyful Planet, Patrice Tanaka, has joined a select group of business experts and entrepreneurs from around the world to co-write the book, Professional Performance 360: Special Edition: Success, Second Edition! The book also features content from JW Dicks, Esq. and Nick Nanton, Esq., international Best-Selling Authors® and other experts such as visionary entrepreneur Richard Branson. The book was published by CelebrityPress®, a leading business book publisher that publishes books from ThoughtLeaders® around the world and was released on September 6, 2018.

On the day of release, Professional Performance 360: Special Edition: Success, Second Edition reached best-seller status on Amazon, reaching as high as #38 in the “Direct Marketing” category. The expert information shared in Patrice Tanaka’s chapter, “Purpose: A Competitive Advantage in Business and Life,” has helped the book reach optimal best-seller placement and will help readers gain similar success in their endeavors.

CelebrityPress® describes the book as a compilation of experiences (both successful as well as those to avoid) to help others better understand the prerequisites of success.

The careful selection of CelebityExperts® mentioned in this book highlight the qualities that are required to achieve goals – regardless of their nature. The reader may note that it is no different mindset to set aspirations for lofty goals or down-to-earth ones. In fact, some experts need to work their way up to higher goals while others have a mindset to go for broke – and both make it work!

Among the main drivers in high achievers are: purpose, knowledge, goal-setting, planning, perseverance, passion and action. While finance is not to be ignored, entrepreneurs and ‘doers’ do not allow this element to destroy their dreams, and merely factor it into their plans. Success becomes a habit and a precious quality to share with all who wish to achieve.

After such a successful release, Patrice Tanaka will be recognized by The National Academy of Best-Selling Authors™, an organization that honors authors from many of the leading independent best-seller lists.

Click HERE to order a copy of Professional Performance 360: Special Edition: Success, Second Edition.

A portion of the royalties earned from Professional Performance 360: Special Edition: Success, Second Edition will be given to Entrepreneur’s International Foundation, a not for profit organization dedicated to creating unique launch campaigns to raise money and awareness for charitable causes.

About Patrice Tanaka:

Patrice Tanaka is a serial entrepreneur, co-founder of three award-winning, PR & marketing firms and Joyful Planet, a Business & Life Strategy Consultancy to help individuals and organizations discover and live their purpose to unleash greater success, fulfillment and joy in their personal lives, their businesses and their communities. This is the subject of Patrice’s previous best-selling new book, Beat the Curve (2016), co-authored with renowned management consultant and coach, Brian Tracy, and other business leaders. Her chapter is entitled, “Live Your Life’s Purpose and Unleash Your Joy.”

This book and her consultancy, Joyful Planet, is the culmination of Patrice’s personal and professional journey in the wake of 9/11 when she was depressed, in a malaise and exhausted from building a business with 12 other partners and caring for a sick husband who died of a brain tumor after a valiant fight. An executive coach Patrice sought out during that time challenged her to rethink her life purpose, which after some reflection led Patrice to say: “My purpose in life is to choose joy in my life every day; to be mindful of that joy, and to share that joy with others.” Pursuing her joy led her to take up ballroom dancing, which resulted in Patrice’s first book, Becoming Ginger Rogers…How Ballroom Dancing Made Me a Happier Woman, Better Partner and Smarter CEO (2011).

Apart from chronicling how Patrice pursued her joy of ballroom dancing, taking her first dance lesson at age 50, Becoming Ginger Rogers tells the story of her award-winning track record in creative problem solving for some of the most successful global brands. The only reason I started my first PR agency, PT&Co., is that it was the best solution I could come up with to avoid having to fire four talented colleagues when we lost our biggest account, explains Patrice. She led 12 colleagues, including the four in danger of being fired, in a management buyback from advertising agency, Chiat/Day, to co-found an employee-owned PR agency in 1990. Within eight years, PT&Co. was recognized as the “#1 Most Creative” and the “#2 Best Workplace” among all PR agencies in the U.S.

Prior to starting Joyful Planet, Patrice was Co-Founder, Chief Counselor & Creative Strategist for Padilla, the largest, employee-owned PR agency in America. Previously, she was Co-Chair, Chief Creative Officer and whatcanbe Ambassador for CRT/tanaka, an entity she co-founded in 2005.

Patrice has been honored by many organizations, including PRWeek (Hall of Fame 2016), Public Relations Society of America (“Paul M. Lund Award for Public Service”), The Holmes Report (“Creativity All-Star”), New York Women in Communications (“Matrix”), Girl Scouts of Greater New York, Working Mother Magazine, Asian Women in Business, University of Hawaii (“Distinguished Alumni”), among others.

Born and raised in Hawaii, Patrice graduated from the University of Hawaii and moved to New York City, realizing a childhood dream of living in Manhattan. In 1979, she joined Jessica Dee Communications, a PR agency she helped build that was acquired by Chiat/Day Advertising in 1987.

Connect with [email protected] and via LinkedIn/Patrice Tanaka and Twitter/Patrice Tanaka 

 About CelebrityPress® LLC:

CelebrityPress® LLC is a leading business book publisher that publishes books from ThoughtLeaders® around the world. CelebrityPress® LLC specializes in business anthologies, among various other types of titles, and has published books alongside Jack Canfield, Brian Tracy, Dan Kennedy, Dr. Ivan Misner, Robert Allen, Michael Gerber, Tom Hopkins, and many of the biggest experts across diverse fields. CelebrityPress® LLC focuses on helping its authors grow their businesses and their personal brands through book publishing; the organization has successfully helped launch thousands of best-selling authors® to date. 

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Lindsey Driggers

Dicks + Nanton Celebrity Branding Agency®


[email protected]




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